About us

The Problem

In India, millions of coconuts are broken in temples, homes, and rituals every single day. The water is consumed. The shell is thrown away by temples, street vendors, and households. The waste piles up. The fragrance is lost.

But that shell?

Within that shell lies something extraordinary - A natural, porous, and perfect base, rich with earthy aroma, botanical oils, and spiritual memory.

The Ruaan Solution

We saw what others overlooked.
The discarded coconut shell could become the perfect canvas for incense. Ruaan collects the discarded coconut shell waste and flower petals, purifies it, blends it with herbs, resins, and sandalwood. We grind these shells and petals into a fine residue - a clean, gentle, and perfect base that carries fragrance with dignity and depth.

No charcoal. No chemical fillers. Just quiet reverence for nature.

Conscious Luxury

Our Offerings

Luxury isn’t born from price — it’s born from purpose. It’s the story behind the scent.

Scents of Soul

Ruaan was born to bring the essence of those soulful rituals back.

Each scent is crafted not to impress, but to shift.

From restless to rooted. From scattered to sacred.

Because we don’t just burn fragrance.

We burn for focus, for grace, for presence.

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