Where does Ruaan get its fragrance from?
We saw what others overlooked.The discarded coconut shell could become the perfect canvas for incense. Ruaan collects the discarded coconut shell waste and flower petals, purifies it, blends it with herbs, resins, and sandalwood. We grind these shells and petals into a fine residue - a clean, gentle, and perfect base that carries fragrance with dignity and depth.No charcoal. No chemical fillers. Just quiet reverence for nature.
Conscious Luxury
Our Offerings
Luxury isn’t born from price — it’s born from purpose. It’s the story behind the scent.
Scents of Soul
Ruaan was born to bring the essence of those soulful rituals back.
Each scent is crafted not to impress, but to shift.
From restless to rooted. From scattered to sacred.
Because we don’t just burn fragrance.
We burn for focus, for grace, for presence.